Rochester City Ballet




Deliverables

Visual Identity
Logo Redesign
Art Direction


Rochester City Ballet was founded in 1987 as a student-based company by Timothy M. Draper. Upon his death in 2003, Rochester City Ballet contracted professional dancers, achieving status as the only professional ballet company in Western New York. The company has become a nationally significant dance company and a cherished cultural institution in the Finger Lakes region.


Not all design layouts are true to the actual Rochester City Ballet brand but are intended for potential design direction.




We wanted a timeless wordmark that felt strong and sophisticated, with equal emphasis on each word “Rochester,” “City,” and “Ballet.” The strength of the logo comes from the uppercase letters while the slight serif letterforms bring sophistication.










SERVICES

Brand Identity
Logo Design
Lettering
Custom Art


©2025 Brendan Prince