Rochester City Ballet contracts professional dancers, becomeing a nationally significant dance company and a cherished cultural institution in the Finger Lakes region of New York.
Client:
Rochester City Ballet
Rochester City Ballet
Year:
2023
2023
Role:
Visual Identity
Logo Design
Art Direction
Visual Identity
Logo Design
Art Direction


A custom-type wordmark rooted in timelessness. The strength of the logo comes from the uppercase letters while the slight serif letterforms bring sophistication.
We wanted a wordmark that felt strong and sophisticated, with equal emphasis on each word “Rochester,” “City,” and “Ballet.”









Rochester City Ballet was founded in 1987 as a student-based company by Timothy M. Draper. Upon his death in 2003, Rochester City Ballet contracted professional dancers, achieving status as the only professional ballet company in Western New York. The company has become a nationally significant dance company and a cherished cultural institution in the Finger Lakes region. Not all design layouts are true to the actual Rochester City Ballet brand but are intended for potential design direction.
Design Approval:
Shannon Purpura
Megan Kamler
Model:
Lily Janneck
Shannon Purpura
Megan Kamler
Model:
Lily Janneck
Rochester City Ballet
rochestercityballet.com
rochestercityballet.com