Treble

Treble is an apartment community coming to Seattle, Washington that offers a respite from the hustle and bustle of downtown, but with the quality, thoughtfulness, and worldliness of a city home. Treble strives to reimagine the details of residential living as moments of serenity.

No Walls Studio provided naming options for this property. The client selected "Treble: A sense of calm in the fog of city life." The name was chosen for its dual meaning, representing high notes in a song and something consisting of three parts, symbolizing balance. The idea is to convey a sense of mindfulness.

The Treble logo is a custom typography designed by Brendan Prince to evoke a natural, social, and comfortable feel. The letterforms are inspired by plants, growth, and visual representations of sound, incorporating intricate details.

Brand guidelines were provided to establish the brand’s positioning, mission, and vision. A brand toolkit was created to enforce consistency throughout the Treble brand, providing rules for each visual identity element, including logo, typography, color, design & layout, and photography editing.

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