Treble is an apartment community coming to Seattle, Washington that offers a respite from the hustle and bustle of downtown, but with the quality, thoughtfulness, and worldliness of a city home.
Client:
Kamiak
Kamiak
Year:
2023
2023
Role:
Visual Identity
Logo Design
Brand Guidelines
Visual Identity
Logo Design
Brand Guidelines
No Walls Studio provided naming options for this property. The client selected "Treble: A sense of calm in the fog of city life."
The name, Treble, was chosen for its dual meaning, representing high notes in a song and something consisting of three parts, symbolizing balance. The idea is to convey a sense of mindfulness.
The Treble logo is a custom typography designed by Brendan Prince to evoke a natural, social, and comfortable feel. The letterforms are inspired by plants, growth, and visual representations of sound, incorporating intricate details.
Brand guidelines were provided to establish the brand’s positioning, mission, and vision.
A brand toolkit was created to enforce consistency throughout the Treble brand, providing rules for each visual identity element, including logo, typography, color, design & layout, and photography editing.
No Walls Studio partnered with Kamiak to envision a brand and a story for an upcoming development in an outer-ring part of Seattle. The goal was to stand out from the sameness and to craft a narrative that could inform design, management, and every other conceivable element of placemaking. Treble is currently under construction.
Branding & Strategy:
No Walls Studio
No Walls Studio
Kamiak
kamiak.com
No Walls Studio
nowalls.studio
kamiak.com
No Walls Studio
nowalls.studio