Treble




No Walls Studio

Brand Positioning
Naming
Visual Identity
Logo Design
Brand Guidelines
Interior Design Direction

Treble is an apartment community coming to Seattle, Washington that offers a respite from the hustle and bustle of downtown, but with the quality, thoughtfulness, and worldliness of a city home. Treble strives to reimagine the details of residential living as moments of serenity.


︎︎︎View on No Walls Studio
︎︎︎View on Instagram

Treble is currently under construction in Seattle, WA. ©No Walls Studio




No Walls Studio provided naming options for this property. The client selected "Treble: A sense of calm in the fog of city life." The name was chosen for its dual meaning, representing high notes in a song and something consisting of three parts, symbolizing balance. The idea is to convey a sense of mindfulness.




The Treble logo is a custom typography designed by Brendan Prince to evoke a natural, social, and comfortable feel. The letterforms are inspired by plants, growth, and visual representations of sound, incorporating intricate details.





Brand guidelines were provided to establish the brand’s positioning, mission, and vision. A brand toolkit was created to enforce consistency throughout the Treble brand, providing rules for each visual identity element, including logo, typography, color, design & layout, and photography editing.









SERVICES

Brand Identity
Logo Design
Lettering
Custom Art


©2024 Brendan Prince