Treble
No Walls Studio
Brand Positioning
Naming
Visual Identity
Logo Design
Brand Guidelines
Interior Design Direction
Brand Positioning
Naming
Visual Identity
Logo Design
Brand Guidelines
Interior Design Direction
Treble is an apartment community coming to Seattle, Washington that offers a respite from the hustle and bustle of downtown, but with the quality, thoughtfulness, and worldliness of a city home. Treble strives to reimagine the details of residential living as moments of serenity.
︎︎︎View on No Walls Studio
︎︎︎View on Instagram
Treble is currently under construction in Seattle, WA. ©No Walls Studio
![](https://freight.cargo.site/t/original/i/3e689c8de56b095088677a09272ef087e4f908429f851b24e92193722477cb3d/Treble_Business-Card.jpg)
No Walls Studio provided naming options for this property. The client selected "Treble: A sense of calm in the fog of city life." The name was chosen for its dual meaning, representing high notes in a song and something consisting of three parts, symbolizing balance. The idea is to convey a sense of mindfulness.
![](https://freight.cargo.site/t/original/i/66f8e4acca229dfc5624cf359a96853d98a03c7d44d1894df5323361f21eeebf/Treble_Logo-01.jpg)
![](https://freight.cargo.site/t/original/i/8ecd845fc5f84c655de27ae27b221d31c450fbd1ad4adbce7f397815efc2092e/Treble_Logo-02.jpg)
The Treble logo is a custom typography designed by Brendan Prince to evoke a natural, social, and comfortable feel. The letterforms are inspired by plants, growth, and visual representations of sound, incorporating intricate details.
![](https://freight.cargo.site/t/original/i/1ade41a98e7e6b7da6456f5678eeabc171bc65f94b66be56cfc1185c5aa6a572/Treble_Website-02.jpg)
![](https://freight.cargo.site/t/original/i/0ba347c6f2d7d016097b913d83289e8fa08daf5fed5013e42ddd133d3ded0fbc/Treble_Website-Static-01.jpg)
![](https://freight.cargo.site/t/original/i/2c519bc91cd2fd8c308cd1d8d4a20de6c797a9d54f5564cb41603a336d4a682c/Treble_Poster-01.jpg)
![](https://freight.cargo.site/t/original/i/551756fd53b60a06660fb76e0602abbd15de2e14f65bde33515abf7894b05af8/Treble_Brand-Guide-01.jpg)
![](https://freight.cargo.site/t/original/i/44506a45ee75cbcf67d26b90d1678267c34d04b80ea51bf04269811c5bddd386/Treble_Brand-Guide-02.jpg)
![](https://freight.cargo.site/t/original/i/8773d5e27428d0d7bba630ff38dbe9bed68a1f78bc77cf2b90622617da18a8b6/Treble_Brand-Guide-04.jpg)
![](https://freight.cargo.site/t/original/i/e0787e30d80e5c13ba2f20e5e44caee33712487554c4e38ad1c589617f234611/Treble_Brand-Guide-03.jpg)
![](https://freight.cargo.site/t/original/i/7a6cb186c59c8b51ab36e5104565efbdfdc158a5aee64cdaa61b4b61ce48b8bb/Treble_Brand-Guide-07.jpg)
![](https://freight.cargo.site/t/original/i/f74383fc94aa4775f7cf2f7991ac56528fd0d4c7686f7969d218f2dff1fed22c/Treble_Brand-Guide-05.jpg)
![](https://freight.cargo.site/t/original/i/1faaab0011c7128ea38627f2d1d720cc8030aa0c5e200b9f5bbbc3c4f743fbdb/Treble_Brand-Guide-06.jpg)
Brand guidelines were provided to establish the brand’s positioning, mission, and vision. A brand toolkit was created to enforce consistency throughout the Treble brand, providing rules for each visual identity element, including logo, typography, color, design & layout, and photography editing.
![](https://freight.cargo.site/t/original/i/15e85a08e3dcbb3a718d8fbf53ea8759fac9ab9eb0591a3af2b2bc2ee3ab0fcd/Treble_Sign-01.jpg)
![](https://freight.cargo.site/t/original/i/e482e14aa4b29af2d97a22bcd08007f699676a1c8b28ae2fbee46efd371ca7e6/Treble_Shirt-Folder.jpg)
![](https://freight.cargo.site/t/original/i/f1af35f64c510638b899cd649ddd99f6e6905cc5c99b59e2ef9960376129dab5/Treble_Poster-02.jpg)
SERVICES
Brand Identity
Logo Design
Lettering
Custom Art
Brand Identity
Logo Design
Lettering
Custom Art
©2024 Brendan Prince