USC Builds

Deliverables

Logo Design
Typography
Art Direction
Brand Guidelines

USC Builds is a trusted partner in contracting and real estate development offering expertise across the Subcontracting, General Contracting and Real Estate Development divisions in the Commercial, Multifamily, and Residential markets.

Not all design layouts shown are accurate to the current USC Builds brand. The overall art direction and layouts shown in this case study is an alternative look.

Since USC Builds (previously US Ceiling Corporation) has a diverse portfolio, and is invested in community, we wanted to speak to all types of audiences. The previous logo and name missed the opportunity to have a deeper symbolic meaning to USC Builds, due to a literal representation of buildings. 

The USC Builds logomark symbolizes the process of construction, specifically how its elements come together. It represents a traditional house, and simultaneously signifies the letters “USC.”  The letters were designed to represent multiple floors and levels working harmoniously. The combination of “U” and “C” to form “S” symbolizes USC Build’s meticulous attention to detail throughout the entire process and the high quality of their work.

Brand guidelines were provided to enforce consistency throughout the USC Builds brand, providing rules for each visual identity element, including logo, typography, color, and design & layout.